Boosting Sales at Burrito Express: A Geofencing Success Story

About Burrito Express

Burrito Express is a family of restaurants known for serving authentic Mexican cuisine. They provide a wide range of delicious offerings, including tacos, burritos, and salads. The ingredients are always fresh and flavorful. With six locations across the East Valley and Scottsdale, they aim to bring the taste of Mexico to more customers.

The Challenge

Despite having multiple locations, the Burrito Express in Tempe, Arizona, was struggling. This location was consistently underperforming and unprofitable. The management team recognized the need for change. They hoped to see a sales growth of 15-20% to justify keeping this branch operational.

Wise Roots Solution

To tackle the sales challenge, Wise Roots stepped in to help Burrito Express. They focused on retargeting customers effectively. A Geofence campaign was implemented, specifically targeting students living in dormitories or apartments near Arizona State University (ASU). ASU, one of the largest universities in the U.S., provided an excellent opportunity to attract new customers.

The Impact of Geofencing

Geofencing technology enabled Burrito Express to engage potential customers in real time. By sending advertisements and promotions directly to students’ smartphones as they passed nearby, the restaurant increased its visibility.

Initial Results

Burrito Express Tempe's gross sales for the second quarter of 2021 were approximately $130,000. However, for the same quarter in 2022, sales dropped by 8%, landing just under $120,000. The restaurant's management debated whether to renew their lease. Not only were sales declining, but inflation had caused costs to skyrocket.

Sales Recovery

Beginning in July 2022, the Geofencing campaign started to show its effectiveness. Sales began to return to previous levels from 2021. The excitement grew as August and September followed, leading to a remarkable turnaround. By the end of the three-month campaign, the Tempe location experienced a 19% increase in sales, climbing to $154,000 compared to $125,000 in 2021. This marked a significant 27% swing from being down to up.

Continuing Success

In the first quarter of 2023, the momentum continued. Overall sales growth for Burrito Express reached an impressive 61%. This improvement highlighted the effectiveness of the Geofencing strategy implemented by Wise Roots.

The Power of Geofencing

Geofencing has proven to be an essential tool for businesses looking to reach their local target audience effectively. By utilizing location-based marketing, businesses can draw in customers who might otherwise overlook them.

Why Use Geofencing?

1. Targeted Advertising: Advertise specifically to potential customers based on their location.

2. Increased Engagement: Customers receive real-time promotions when they are near the location.

3. Data-Driven Results: Businesses can track the effectiveness of campaigns and make necessary adjustments.

   
   

Geofencing can dramatically change the dynamics of a business's customer base. It not only helps in attracting new customers but also in retaining them by fostering a strong brand presence.

Final Thoughts

Burrito Express's experience showcases the potential of innovative marketing strategies. With the right tools, businesses can turn challenging situations into success stories. If you’re looking for a similar turnaround, consider leveraging the benefits of geofencing.

Ready to boost your business with Geofencing? Take the first step and Schedule a Free Marketing Consultation today!

With the right strategy in place, like that used by Burrito Express, your business could experience similar successes. Don’t underestimate the impact of effective customer outreach in today's competitive environment.

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