New 2025 Report Reveals Emerging Trends in Restaurant Geofencing Advertising

Wise Roots LLC, a Phoenix-based digital marketing agency, has released a new industry trends report that sheds light on the rapidly evolving landscape of restaurant geofencing advertising in 2025. The report, based on performance data from over 50 local and regional campaigns, reveals how restaurant owners can capitalize on location-based targeting to drive traffic, conversions, and repeat visits. Read the full press release here.

Key Findings from the Report

According to the report:

• Smaller Radius, Bigger Impact: Campaigns targeting a 0.5 to 1.2-mile radius around competitors or high-traffic event areas showed the best walk-in conversion rates.

• Offer-Based Ads Outperform Branded Messaging: Ads that included time-sensitive promotions like BOGO deals, lunch specials, or first-time customer offers achieved 41% higher engagement.

• Retargeting = Revenue: Users who were retargeted within 48 hours after seeing a geofence ad were 2.6x more likely to convert.

• AI-enhanced Creative Matters: Campaigns using AI-generated visuals or auto-optimized headlines outperformed static creatives by about 28% in click-through rate (CTR).

Who Should Use This Report

This report is especially relevant for:

• Independent restaurants

• Multi-location quick-service chains

• Franchise operators

• Food trucks and pop-up kitchens

• Hospitality-adjacent venues (bars, cafes, hotel-based restaurants)

If you run or manage any of these, this data offers actionable insights into optimizing your ad spend and campaign structure.

How Wise Roots Can Help

Wise Roots is offering free strategy consultations to help restaurant marketers apply the report findings to real-world campaigns — including targeting, creative, and timing optimizations.

• We use location-based targeting to hone in on high-potential zones.

• We build retargeting sequences to re-engage users who saw ads but didn’t convert.

• We leverage AI tools for creative that resonates and performs.

To get started, restaurants and marketing teams can book a consultation here.