Why Local Businesses Must Embrace AI SEO to Stay Visible Online
- Josh Levine
- Sep 29, 2025
- 2 min read
Wise Roots LLC, a Phoenix-based digital marketing agency, is urging local businesses to rethink their SEO strategies in response to the rise of AI-powered search engines. With platforms like Google, Bing, ChatGPT, Gemini, and Copilot increasingly delivering AI-generated results, outdated SEO tactics may soon leave businesses invisible online. Read the official press release here.
Introducing Generative Engine Optimization (GEO)
In a recent blog and webinar, Wise Roots CEO Josh Levine unveiled a new framework: Generative Engine Optimization (GEO). This approach is designed to prepare websites for AI-driven search, voice queries, and predictive browsing.
“Search is no longer just about keywords — it’s about context, structure, and trustworthiness,” Levine said. “If your business doesn’t show up in AI-powered summaries or voice snippets, you’re essentially invisible to the next generation of customers.”
Why AI SEO Matters
AI SEO, or GEO, focuses on making content AI-readable and contextually strong rather than simply keyword-heavy. Wise Roots highlights four key shifts businesses must embrace:
Structured Data is Non-Negotiable — Schema markup, local business metadata, and FAQs must be in place.
Content Must Be Context-Rich — AI rewards websites that show E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).
Search is Intent-Driven — Long-tail, conversational, and voice-style queries dominate “zero-click” results.
Backlinks Still Matter — But Diversity Counts — AI evaluates clusters of credible sources, not just raw link volume.
Without these updates, even businesses that currently rank well may lose visibility in AI-first search engines.
How Wise Roots Helps Businesses Adapt
To help business owners make this transition, Wise Roots has launched new AI SEO services, including:
AI SEO Site Audits — uncovering technical gaps and AI visibility issues
Content Rewrite Packages — optimizing blogs and service pages for human + AI readers
Structured Data Overhaul — implementing JSON-LD, FAQ schema, and local business tags
The GEO Playbook — a downloadable checklist with actionable steps for 2025 and beyond
“AI SEO isn’t optional anymore — it’s the new standard,” Levine added. “We’re helping local brands make that transition without losing rankings or traffic.”
Free AI SEO Consultations Available
Wise Roots is offering complimentary AI SEO readiness consultations through October 31 for local businesses, agency partners, and marketing teams. These sessions provide tailored recommendations to strengthen visibility across AI-powered platforms.
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