Programmatic Ads: The Smartest Way to Get Your Business Seen (Without Wasting a Dime)
- Josh Levine
- Jun 17
- 2 min read
Still Boosting Posts? There’s a Smarter, Cheaper, Way to Advertise Online.
If you’ve ever hit “boost post” on Facebook or ran a quick Google ad without much thought, you’re not alone. But what if I told you there’s a way to advertise online that’s smarter, more targeted, and often more cost-effective?
It’s called Programmatic Advertising—and while the name sounds technical, here’s what it really means for your business:
What Is Programmatic Advertising (In Plain English)?
It’s automated ad buying that gets your message in front of the right people at the right time—across the entire internet. Think of it like GPS-guided targeting for your ads.
Instead of throwing money at boosted posts or guessing where your customers hang out, programmatic ads let you:
Track real people’s behaviors (not just their interests),
Show ads to them on thousands of websites, mobile apps, streaming services like Hulu, and even smart TVs,
Only pay when someone actually sees or clicks on your ad.
Who Sees These Ads?
Let’s say you run a restaurant. You could target:
People who visited a competitor nearby,
Shoppers within a 5-mile radius of your business,
Mobile users looking for “brunch” on Sunday morning,
Or even folks who watched a cooking show on Roku.
And yes, all of this can happen automatically based on real behavior, not vague interests.
Why It Works
Because programmatic advertising uses AI + data, it can:
Lower your ad spend (no more guessing),
Increase your return on investment (ROI),
And get your brand in front of people wherever they actually are online.
At Wise Roots LLC, we use programmatic platforms like:
The Trade Desk
AdRoll
StackAdapt
And others you’ve probably never heard of… but that your competitors might already be using.
These tools give us access to millions of premium ad spots, normally reserved for big brands, at small business pricing.
If you’re serious about getting more customers, smarter advertising isn’t optional anymore—it’s the new baseline.
Want to See How This Could Work for Your Business?
Let’s show you how far your current budget could really go.
Comments